AViQ and market
Why do we need a dedicated portal for the European AV market? 
What can avipool do that the top search engines can´t? 
Which customer segments are targetedby any use the AV portal?
Which groups of people are targeted by any use the AV portal?
What are the relevant numbers in the AV market?
Portal functions
What is the underlying priciple of AViQ?
How can search results best be optimized?
Portal security
Who is responsible for the avipool portal?
Is there any risk of member´s personal data being passed on to third parties?
Frequently asked questions
Isn´t it enough to have your own website?
What is the advantage of avipool over other marketing tools?
Doesn´t the portal make the AV market too transparent and comparable?
When will portal membership begin to have a positive impact in the market?
How can I use avipool in my daily work?
How will users find my company?
AViQ and market
Why do we need a dedicated portal for the European AV market?
The AV market is complex and highly specialised. Solutions and experts are not easy to find with Google or other search engines. Moreover, 90% of Internet users don´t make it past the first page of their hit lists. Surveys show there is a need for a more sophisticated AV search engine.
What can avipool do that the top search engines can't?
avipool delivers effective, targeted marketing. Whether your website is promoted via paid advertising or appears in the hit list of a standard search engine – it will often be displayed alongside search results that are totally unrelated to your area of specialisation. The constantly rising number of web pages indexed by search engines increases the quantity of search results while decreasing their quality. The solution: An industry-specific portal that operates on the same principles as Google – but that exclusively addresses a target group comprising AV users and specialists, and actively generates loyalty among users.
Which customer segments are reached by and use the AV portal?
Hotels, resorts, museums, public authorities, trade fairs, event venues, theatres, stadiums, concert halls, large corporations and medium-sized enterprises, and private households.
Which groups of people are targeted by and use the AV portal?
People responsible for AV and/or associated projects, B2B end-users, planners, project developers, architects, consultants, purchasers, and anyone else interested in AV.
What are the relative numbers in the AV market
In the EU, just one third of the segments listed above adds up to a volume of nearly 4.2 million target customers with future AV projects.
top 
Portal functions
What is the underlying principle of AViQ?
The AViQ portal is based on a similar principle to Google. Data on the portal is processed using special algorithms to generate search results for users.
How can search results best be optimized? As with other search engines, pages are ranked according to site stickiness, level of maintenance, postal code, etc.
Portal security
Who is responsible for the AViQ portal?
InfoComm international and avipool GmbH. A team comprising various AV specialists will closely supervise the development of the portal.
Is there any risk of member´s personal data being passed on to third parties?
In line with its privacy policy, avipool undertakes not to share data with third parties and to use data only for the purposes of its website.
Frequently asked questions
Isn´t enogh to have your own website?
Given the sheer size and complexity of the Web, it can be difficult for people to find your site. As a member of a dedicated AV portal, you can reach your target group directly - and at a fraction of the cost of optimizing your website.
What is the advantage of AViQ over other marketing tools?
Presenting your company via the dedicated AV portal has significantly greater impact than conventional mailings, newsletters, events, and advertisements.
Doesn´t the portal make the AV market too transparent and comparable?
AViQ delivers the transparency today´s AV customers demand. The portal enables users to quickly and easily find members, their products and services - and that´s good news for everyone involved.
When will portal membership begin to have a positive impact in the market?
Establishing and maintaining relationships takes time. Google, for example, reckons that sites have to be regulary maintained over a period of at least two years. People tend to check out a website and come back again. So it may take several visits before they become customers.
How can I use AViQ in my daily work?
Many leading AV manufacturers will post their profiles and products on the portal. So avipool will provide a valuable source of information for your day-to-day tasks.
How will users find my company?
B2B users set the appropriate AV filters and search radius (based on postal code). These criteria determine whether your company appears in their results.
top
